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Session Description:
Have
your company’s sales stalled or is
your pipeline running dry? Perhaps
your customers are grumbling that
you’re not delivering on your
promise. You've hired experienced
sales people and installed a CRM
system to support them, so why
aren't your sales numbers where
they're supposed to be? Is your
sales team simply not motivated to
sell? Do your customers have
unreasonable expectations? Or, does
the problem lie in the back office?
Something is out of alignment and
it’s a mystery to your management
team why your sales and marketing
investments are not paying off. If
any of this sounds familiar, don't
panic. These unfortunately are very
common dilemmas faced by managers
responsible for growing a business
and taking it to the next level.
Our presentation outlines 7
strategies you can deploy now to
turn your company’s sales obstacles
into opportunities. Since the real
challenge is identifying the root
cause of the problem, these
strategies will get you several
steps closer to unraveling the
mystery and creating opportunities
for business growth.
Presented by Beth Goldstein of
Marketing Edge Consulting Group, LLC
and Dennis J. Ceru of Strategic
Management Associates, LLC, these
two experts have partnered to bring
effective solutions to growing
businesses. They are entrepreneurs,
educators and business leaders with
a long track record of helping
people and businesses succeed.
This
session is appropriate for senior
financial executives with
responsibility for Retail Banking,
Sales, Marketing,
Channel Development,
Market Research and Strategy Groups.
About Beth
Goldstein:
Beth
Goldstein is President and CEO of
Marketing Edge Consulting Group,
LLC. In addition to consulting, Beth
teaches at the Boston University
School of Management. She is the
author of “The Ultimate Small
Business Marketing Toolkit” and has
more than 20 years of sales,
marketing, and business development
experience, providing creative
business solutions to organizations
challenged by limited time and
financial resources. Her clients
include individual entrepreneurs as
well as small to mid-sized companies
in the US and Europe, in industries
ranging from finance and high-tech
to academia, healthcare and
manufacturing.
About Dennis J. Ceru, PhD:
Dennis Ceru is President & CEO of
Strategic Management Associates,
LLC.
He is an Adjunct Professor at Babson
College and Boston University as
well as an entrepreneur and business
leader with more than 25 years of
experience delivering successful
business and technology solutions
through leadership and management
positions in the high-tech,
financial services, and healthcare
fields. He is a recognized speaker
and author on key topics in strategy
and technology for the financial
services industry and has been
quoted extensively online and in
print periodicals. He has worked
with Fortune 100 clients and mid
sized companies to create tactical
strategies to grow business and
revenues.
About Marketing Edge Consulting
Group:
Marketing Edge Consulting
Group, LLC provides creative
marketing, sales and business
solutions to organizations
challenged by limited time and
financial resources. Clients include
individual entrepreneurs as well as
small to mid-sized companies in the
US and Europe, in industries ranging
from finance, healthcare and
high-tech to academia, medical
technology, and engine components.
Marketing Edge helps these
businesses develop and implement
solid marketing strategies, optimize
their sales and marketing programs
for greater ROI and create
lead-generating sales programs. The
company also conducts sales training
seminars for clients and
organizations in the US and Europe.
Marketing Edge has offices in
Massachusetts and New York as well
as partner offices in Argentina and
Germany.
www.m-edge.com
About Strategic Management
Associates:
Emerging companies today face the
turmoil of rapid growth, the trials
of lightning fast competition, and
the threat of overnight
obsolescence. Strategic Management
Associates, LLC provides you with
the tools you need to expand and
manage growth.
We help you address the many
challenges you face as you grow your
business, such as:
-
Building and implementing tactical
action plans to achieve strategic
goals.
-
Designing work flows to reduce
inefficiency and optimize
performance.
-
Aligning business operations and
people for optimum effectiveness.
www.strategicma.com
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