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Session Description:
Agree
with it or not, corporate social
responsibility isn’t going away.
Pressure from consumers, politicians,
regulators, shareholders and employees
is already here and growing. And while
your financial institution may already
be giving money away and feeling
philanthropically responsible for years,
most likely you haven’t been as
responsible as you think. Not only is
cash charity only one small part of the
corporate social responsibility picture,
but most banks and credit unions don’t
have the foggiest idea of the impact –
or potential impact – that they could
have using those funds more
productively.
In this OnsiteConference, we will
discuss the trends and best practices in
corporate social responsibility across
industries and within banking. We’ll
build the business case to justify doing
CSR and how much corporate social
responsibility work is needed to be take
advantage of opportunities and reduce
liabilities. Case studies from banks,
credit unions and other industries will
be used as well as industry thought
leadership data and perspective. The
session will conclude with practical
tips that every participant can utilize
to immediately improve their corporate
social responsibility impact and ROI.
This session is appropriate for senior
financial services executives with
responsibility for Retail Banking,
Marketing, Product Management, Direct
Marketing, Marketing Research and
Strategy groups.
About Alyssa Dver:
Alyssa is the
Chief Executive of Mint Green Marketing,
a consulting company that helps
organizations do creative, responsible
marketing with positive bottom line
impact. She is a frequent speaker on
webinars and at conferences and she has
been published numerous times in
magazines including Forbes, BusinessWeek,
Reader's Digest, Entrepreneur and
Software Magazine to name a few. She was
formerly the Chief Marketing Officer for
SEDONA Corp., a provider of customer
relationship management (CRM) to banks
and credit unions and before that a
startup company that provided ecommerce
services to large banks. Additionally,
she invented patent pending lead
management technology that is now
installed at over 350 institutions
around the world.
Alyssa is a graduate of The Wharton
School, Univ. of Pennsylvania and
currently a PhD candidate at the
University of East London where she is
working on lost child prevention.
About Mint Green Marketing:
We help our clients identify, examine
and decide on important marketing
issues. Our services include doing due
diligent research and analysis to
compare peers and competitors in areas
such as product strategy and corporate
responsibility. We also help enhance
websites and collateral to ensure the
best quality writing and positioning.
Other projects we’ve done include senior
management presentations to obtain
business case buy-in, CSR program
alignment and assessment. Regardless of
the specific work needed, at Mint Green
marketing, we always partner with our
clients to provide an additional set of
experienced eyes, ears and hands to help
them make tough business decisions and
implement top quality marketing
programs.
www.mintgreenmktg.com
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