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Session Description:
Wondering if marketing is even worth it
right now? Should you spend more or less
time and money on marketing given the
current economic and industry
situations?
This seminar will provide a simple 8
step process to help you build a
defendable and revenue-driven marketing
plan. A key part is the 30-question
checklist that helps uncover your bank’s
own marketing intelligence that is
needed to make sound and profitable
marketing decisions.
We’ll discuss how to find the missing
answers as well as how to apply the new
found marketing knowledge to acquire
better leads and to help those leads
move along the sales process. Marketing
tactics such as pricing, advertising,
PR, internet search optimization,
events, and other such potential
channels will be explored as they can
and should apply to each participant’s
business.
This session is appropriate for senior financial services
executives with responsibility for Retail Banking, Marketing, Market Research and Strategy groups.
About Alyssa Dver:
Alyssa is the
Chief Executive of Mint Green Marketing,
a consulting company that helps
organizations do creative, responsible
marketing with positive bottom line
impact. She is a frequent speaker on
webinars and at conferences and she has
been published numerous times in
magazines including Forbes, BusinessWeek,
Reader's Digest, Entrepreneur and
Software Magazine to name a few. She was
formerly the Chief Marketing Officer for
SEDONA Corp., a provider of customer
relationship management (CRM) to banks
and credit unions and before that a
startup company that provided ecommerce
services to large banks. Additionally,
she invented patent pending lead
management technology that is now
installed at over 350 institutions
around the world.
Alyssa is a graduate of The Wharton
School, Univ. of Pennsylvania and
currently a PhD candidate at the
University of East London where she is
working on lost child prevention.
About Mint Green Marketing:
We help our clients identify, examine
and decide on important marketing
issues. Our services include doing due
diligent research and analysis to
compare peers and competitors in areas
such as product strategy and corporate
responsibility. We also help enhance
websites and collateral to ensure the
best quality writing and positioning.
Other projects we’ve done include senior
management presentations to obtain
business case buy-in, CSR program
alignment and assessment. Regardless of
the specific work needed, at Mint Green
marketing, we always partner with our
clients to provide an additional set of
experienced eyes, ears and hands to help
them make tough business decisions and
implement top quality marketing
programs.
www.mintgreenmktg.com
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