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Session Description:
Today's
economy presents many challenges for
growth. Competition for consumer
checking accounts has intensified and
very few financial institutions are
happy with their growth. The Small
Business segment can be a core deposit
growth solution that is being
overlooked. Join Bob O'Meara as he
shares the latest research on how small
businesses interact with financial
institutions related to:
-
What products do small businesses
demand/use
-
What delivery channels do small
businesses use
-
Who at the bank services small
business clients
-
How loyal are small businesses to
their primary FI
-
How does their relationship and
attitude toward their primary FI
change by size of company
-
What causes small business to change
banks
You
will also gain competitive information
about marketing strategies and tactics
being employed nationally to capitalize
on the small business market
opportunity.
This session is appropriate for senior
financial services executives with
responsibility for Retail Banking, Small
Business Banking, Marketing, Business
Development, Marketing Research and
Strategy groups.
About Bob O'Meara:
Bob O'Meara has been the
Director of Research at the Raddon
Financial Group since 1983. Bob is in
charge of the Strategic Planning Study
Group, group survey programs and all
custom research projects. Bob has been
monitoring changes in consumer attitudes
and financial services behavior for over
18 years. He has been a frequent speaker
at financial industry trade association
conferences. Prior to joining the firm,
Bob worked in market research at a $7
billion Chicago financial institution.
Bob has his MBA degree from DePaul
University.
About
Raddon Financial Group:
Since 1983, Raddon Financial Group has
been providing research-based solutions
to the financial services industry.
RFG offers a unique blend of strategic
foresight, objective intelligence and
industry expertise through our
Consulting, marketing, Strategic, and
Research solutions that enables our
clients to develop sustainable business
improvements with measurable results to
gain a competitive advantage.
www.raddon.com
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