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Session Description:
As banks continue to look for ways to
improve their net interest margins, many
realize that an important source of
income lies within their existing
customer base. While some churn is
inevitable, most customers leave for
reasons the bank could control, and
usually close their accounts without
letting the bank know they’re
dissatisfied. And because longer-term
clients tend to utilize more products
and services than new customers, banks
usually close more than just deposits
accounts when someone leaves.
By becoming more aware of why clients
close their accounts and taking some
simple steps to improve retention, banks
will maintain and deepen more of their
existing relationships. Studies have
shown that even a small improvement in
retention rates will have a significant
impact on profitability.
During our presentation "Retain more
Relationships: Keep Your Best Customers
in a Turbulent Market", we’ll review why
retention matters, how to differentiate
your organization from the competition,
and practical steps to improve your
retention results.
This session is appropriate for senior
financial services executives with
responsibility for Retail Banking,
Customer Retention, Training, Market
Research and Strategy Teams.
About Phil Carney:
Phil Carney, Beacon and Company’s
national sales director, works with
clients to support their sales and
service strategy. Prior to joining
Beacon, Phil was an award-winning
regional sales manager for Verizon,
recognized annually at the prestigious
Chairman’s Club for his outstanding
sales and service results. Phil’s
commitment to needs-based selling and
coaching resulted in his teams’
out-performing their peers and achieving
high-level sales and incentive
compensation. In addition to his sales
management expertise, Phil has extensive
marketing and systems experience, which
he draws on to provide recommendations
to leverage internal synergies for
Beacon’s clients.
About Beacon and Company:
Beacon specializes in sales management,
training and coaching for the financial
services industry. Our flagship product,
Beacon Sales Coach©, is a proven,
easy-to-use online sales management
program ready to use as is or to be
adapted for specific market
opportunities. We lead you through more
than 50 real-life sales meetings where
you’ll provide your staff with the tools
to acquire, retain and cultivate more
profitable relationships with dynamic
sales and service solutions. Sales Coach
builds needs-based selling skills,
reinforces training, and improves
coaching and leadership effectiveness.
Most important, it empowers the staff
you already have to ramp up sales
results. It’s like adding a dynamic new
sales team at a fraction of the cost.
Beacon’s team includes internationally
recognized leaders in sales and
management for the financial and
technology industries.
www.beaconandcompany.com
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