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Session Description:
The
Federal Reserve’s Jan. 22 & 30, 2008
rate cuts prompted banks to lower the
Prime Rate by 125bp to 6.00% -- lowest
since May 3, 2005. The next Federal
Reserve meeting is scheduled to meet on
March 18th and the expectation is the
Fed will lower rates by another 25/50bp
at this meeting and again in June, which
would further encourage refinancing
first-mortgage debt.
It is estimated, at the current levels
in today’s market, well over 40% of
homeowners could refinance their
mortgages and save money on their
monthly payment. The general expectation
of consumers and industry experts is the
rates will fall and bottom out in the
summer.
In addition, the next big wave of ARM
resets begins in March 2008, based on
the CSFB data, further stimulating
consumers to reconsider their credit
situation and seek refinancing of their
debt.
What will be the effect of this wave of
refinancing debt to lending products
such as mortgage, equity lines/loans, or
auto? What key credit marketing
strategies have succeeded in past
refinanced cycles?
Based upon Best Practices of Market
Leaders of Credit Products/Services, the
presentation will cover key strategies
which are necessary to compete in the
upcoming refinance market. The
presentation will outline key strategies
for all the components of the lending
products lifecycle:
-
Acquisition
- On
Boarding
-
Utilization/cross-sell
-
Retention
This
session is appropriate for senior
financial executives with responsibility
for Loan/Line Acquisition, Retail Branch
Management, Marketing, Product
Management, Direct Marketing, Ecommerce,
Marketing Research, and Strategy groups.
About
Frank Noyes:
Frank is a Vice President of
Harte-Hanks, and a trusted Financial
Markets Advisor to key financial
services companies in the United States.
In this role, he is responsible for
consulting with financial services
clients on CRM database, direct
marketing and program solutions to
optimize ROI for customer relationship
programs.
For the past 10 years, Frank has been at
the forefront of Harte-Hanks new product
introductions to the marketplace,
focusing in the areas of Customer Data
Integration, multi-channel integrated
marketing programs and campaign
management solutions.
Frank has been a speaker at numerous
meetings and seminars, presenting last
at the annual Harte-Hanks Client Forum
and the annual Direct Marketing
Association (DMA) flagship conference.
Prior to joining Harte-Hanks ten years
ago, Mr. Noyes was a senior
marketing/product management officer and
chief financial officer for over seven
years with BankBoston/Fleet Bank and
TransNational Group Services.
In his Financial Services work, Frank
was responsible for managing the bank’s
marketing database, customer
profitability, product development,
predictive modeling, and direct
marketing programs for consumer loans,
investments, insurance and deposits.
Frank holds a degree in Finance from the
University of Massachusetts, Amherst,
Massachusetts. Frank is married with
three daughters and lives in Sudbury,
Massachusetts.
About David M. Funsten:
David Funsten has been
creating and implementing financial
services database marketing programs for
over 20 years.
As a Vice President of
Strategy at Harte Hanks Direct
Marketing, David is responsible for
analyzing database information, creating
integrated marketing plans and
interpreting results for our clients.
Before joining Harte Hanks, David was VP
of Database Marketing for Goal Financial
which was the 5th largest lender of
student loans. He has also held
positions as VP, Relationship Management
at Merkle, Business Unit Leader at
Acxiom Corporation for their direct
marketing profit center, Senior Vice
President of consulting and client
services at FUSION Marketing Group where
he was a partner, Assistant Vice
President of Direct Marketing at First
Interstate Bank, and Marketing Manager
at Avco Financial Services.
He has spoken on
Financial Services database marketing at
numerous industry conferences, conducted
by the Bank Administration Institute,
American Marketing Association, Bank
Marketing Association, Direct Marketing
Association, Northwestern University’s
Advance Database Marketing School, and
MCIF user’s conferences.
He holds a BS degree in
Business Administration from University
of Southern California and earned an MBA
from Loyola Marymont University,
graduating with honors.
About Harte-Hanks:
Harte-Hanks, Inc., San
Antonio, TX, is a worldwide, direct and
targeted marketing company that provides
direct marketing services and shopper
advertising opportunities to a wide
range of local, regional, national and
international consumer and
business-to-business marketers.
Harte-Hanks Direct Marketing improves
the return on its clients' marketing
investment with a range of services
organized around five solution points:
Construct and update the database --
Access the data -- Analyze the data --
Apply the knowledge -- Execute the
programs. Expert at each element within
this process, Harte-Hanks Direct
Marketing is highly skilled at tailoring
solutions for each of the vertical
markets it serves.
www.Harte-Hanks.com
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